McDonald’s has “Pester Power”

For a third time McD0nald’s takes the top honor at the Food Marketing Fame and Shame Awards. Apparently McDonalds is the best when it comes understanding and cashing in on the psychology of youngsters.

A panel of 200 parents voted on these awards. McDonald’s won the pester power award for their animated happy meal television ad’s. The also got the distinction of being the most irresponsible creator of food promotions for sponsoring a high school math website.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s